The Metrics and Analytics of it All

How Knowing the Numbers Strengthens Your Social Media Presence Everyone wants to have a strong social media presence. Everyone wants to go viral and get the most followers, likes, retweets, and shares. All of this is important in creating a social media presence, but how do you get to this point? The simple answer: studying […]

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#KeepItTrending: Social Media Influencers and the Future of Marketing

Social media influencers have never been more popular. Social media influencers and creators host popular game shows and late night talk shows, write books, travel the world on tour, create award winning podcasts, start lifestyle brands, and collaborate with brands to sell their own products. They have amassed huge followings and have created a living […]

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One Size Does Not Fit All: How Brands are Embracing Body Positivity

In 2015, Victoria’s Secrets received backlash when the models used in the advertisements for their new lingerie line “The Perfect ‘Body’” were of all the same slender body type. So women’s clothing store Lane Bryant launched their “#ImNoAngel” campaign in response. The campaign starred plus size models, including Ashley Graham, showcasing the new Cacique lingerie […]

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As Seen Through Your Social Media Feed

How College Students Use Social Media. The average college students social media feed probably consists of pictures of sorority sisters in matching shirts at their most recent event, shots of of friends studying abroad, posts from last weekends parties and the following mornings at brunch, and snapshots from a classmate’s adventures around the city. We are expected to post about […]

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